Blue Mediterranean experience is the new concept developed by WOW presented at Cersaie 2024. A proposal inspired by the architecture of coral reefs and the incidence of light underwater through these structures. Showing a melting pot of materialities of great chromatic richness.
The main facade plane evokes a coral structure that “suffers the impact of a wave”, sculpting its shape and leaving a mark that will give rise to the reception space where we find its only access. This large lattice will filter the outside light, playing with it and projecting it inward. Protecting a second skin in which we can discover a multitude of colored textures that evoke the seabed, where the product will be displayed in layers and in a stratified manner, to later access different rooms of a conceptual and inspiring character.
The distribution proposal is ordered from least to greatest privacy, presenting in a foreground the areas with the greatest influx of public and where we have managed to define a circular route, to separate the areas of greatest privacy, arranged in the back which will be used for personalized commercial attention. With the aim of obtaining an experiential installation of ephemeral architecture of an immersive nature.
client: WOW Design
category: Ephemeral
