Uecko Catalogue

They say that when something really excites you, thousands of tiny neurotransmitters connect together in a complex network of nerve endings that rush through your body. Your skin crawls, your pupils dilate, your heart races and suddenly, you begin to feel an incredible sense of well-being invade you.

Emotions that are often closer than we think. Maybe we just have to know where to look to find them, open that door that takes us to an exciting world full of new stimuli and sensations that seduce and promote a new way of understanding the habitat.

Because every line, every fine grain, every small detail tells us about craftsmanship, culture and tradition. Of respect for raw materials and their transformative power. Techniques and knowledge learned from our ancestors that we replicate today thanks to the help of innovation and the latest technology, as a new way of understanding, creating and composing spaces with their own soul and natural essence.

Welcome to the space where dreams liveand memories flow. A natural door that opens to take you fully into the world of the senses. And you, are you ready to test your senses? Discover a new way of feeling.

The creative concept revolves around the design of an experiential catalogue, an authentic manifesto catalyst for the senses, capable of being understood as an extension of the product itself. A contextualization of the closet in a printed format. Thus creating an evocative printed medium, through the use of unique bindings, special papers, textures and effects, that will awaken our senses. An ode to craftsmanship and detail, captured through a minimalist, sober and elegant graphic concept.

 

client: Uecko
category: Editorial Design
awarded project: Anuaria Selection Best Catalogue 2023