Perfil Peninsular

2303

Branding

summum

PERFIL PENINSULAR is currently among the main suppliers of hotel furniture nationwide, betting every day on the high quality of its products, the comfort and longevity of its models, the best customer service, and the guarantee of extensive experience, with 40 years of experience in the sector. Its facilities, with a permanent stock of all its products, support the purpose of the company to respond quickly to the demand of its customers. The objective of the restyling in the corporate visual identity of the brand is to bring together and value all those characteristic features that define it, adapting the brand to the current social context and creating an aesthetic environment based on elegance, minimalism and timelessness. client: Perfil Peninsularcategory: Brand Identity

Sant Gregori

2285

Branding

summum

To create the new brand that will represent the values of the urban area of the Sant Gregori project, we have been inspired by the very organic shapes that nature itself possesses and its colors, which will serve as the basis for transferring all those brand values that we want to transmit. These forms will work intertwining with each other, creating a powerful and evocative visual structure symbol of the perfect balance between land, sea and air. Said symbol will serve to differentiate the brand from the competition, generating an icon that will reflect warmth, modernity, prestige and nature. The colors used (blue, green and orange) remind us of the sea, the earth and its natural wealth and the surrounding natural landscapes. In short, it is possible to create a new brand with solid brand values, an aspirational, modern and fresh visual image, up to the expectations of the project. client: Sant Gregoricategory: Brand Identity

Todagres New Site

2277

Branding

summum

Todagres needed to update its digital environment, create a new online platform that would visualize its materials in a more intuitive and interactive way. A new website in which image and movement take center stage, generating a new, more dynamic environment that is pleasant to the user and much more visually attractive. client: Todagrescategory: Web Design

DNA Tiles

2346

Branding

summum

To develop the logo design proposal we have based ourselves on the following concepts: The origin of the brand and its relationship with the other firms in the group: We will use the WOW logo to establish it as a grid that would define the limits of the new brand. The formal relationship established between the brand and the product it represents: The structure of the new brand suggests geometries inspired by ceramic tiles that at the same time will serve to outline the DNA brand. The message that it is capable of transmitting: From the grid we obtain a very geometric font which gives us the sensation of typography "to finish sculpting", which is ultimately what DNA does: create a virgin product that the client will have to finish defining. client: DNA Tilescategory: Brand Identity

Curtain identity

2348

Branding

summum

CURTAIN is an extruded stoneware ceramic product designed to function as a space divider, offering privacy and character. The manufacturing of CURTAIN uses approximately 45% recycled material. In line with this creative approach, the design of the promotional packaging has been developed: a container made from single-channel crumpled cardboard, completely recyclable and 100% sustainable. This design follows the same aesthetics of the catalog and the product, thus complementing the corporate identity of the Curtain brand. client: Exagrescategory: Packaging and catalogue designawarded project: Anuaria Gold Best Catalogue 2022awarded project: Anuaria Selection Best Identity Program 2022awarded project: Finalist Project in Corporate Publication and Catalogue ADCV Awards 2024

Roberto Nicolas Foundation

2291

Branding

summum

Since the beginning of life, human beings have lived surrounded by nature, that wise entity that for so many centuries has endowed us with all the mechanisms and impulses destined for our own survival and happiness. What has generated a neurobiological connection of the human being with it. A special bond that has existed and exists in all cultures on the planet, because the human being cannot survive without that constant relationship with the environment. But the evolution of our species today has caused society to distance itself from this feel natural, so that these ties that unite us are getting further and further away due to our way of life in large cities with high degrees of pollution and low rhythm of frenetic life, which has had a negative impact on our own species. From this innate link with the environment, Innate was born, a creative concept that focuses on reconnecting with nature, with what is truly important, innate and authentic. At the Roberto Nicolás Solsona Castillo Foundation, we work to value the natural environment that surrounds us, awakening the awareness of society to join forces in its protection and care. We want to make people feel the importance […]

Auténtica Ceramica

2267

Branding

summum

For the elaboration of said identity, we have been inspired by the authentic traditional values, capable of differentiating themselves from the rest in a society so automated and connected to technology. A return to the origins that was increasingly demanded by a social movement towards a slower pace of life, valuing dedication and passion in the creation of each of the brand's ceramic pieces. And giving great added value to the creation of these unique and singular pieces. Authentic comes from the Greek, Authentikos, whose meaning translates into something unique, original and differentiating. Values that we associate with the product that Auténtica Cerámica manufactures: pieces with an artisan spirit, unique character and timeless essence. client: Auténtica Cerámicacategory: Brand Identity

Todagres Novelties Catalogue

2239

Branding

summum

client: Todagrescategory: Editorial Design

Neolith Catalogues 2019

2249

Branding

summum

client: Neolithcategory: Editorial Design

Saloni 50 Anniversary Catalogue

2481

Branding

summum

A REFLECTION OF WHO WE ARE. Our reflections are part of our identity, an intrinsic projection of oneself in the form of an intangible flash that evidences our essence. Through it, we become aware of who we are and what we transmit. Truthful reflections that are born on the extraordinary natural stones. Those that captivate due to their resplendent character and lucid semblance, and whose features are emphasized, when intermingled they form a uniform structure with the sole purpose of enriching a space. Through the metaphor of "reflection", we seek to directly associate the appearance of the new collections inspired by bright and sophisticated marbles with the symbology of the word itself. In the end, our reflection is still the image we project abroad, a true image by which we are recognized and identified. A living reflection that speaks from the essence of the materials about the passion and experience of a whole career after 50 years dedicated to ceramics. client: Salonicategory: Editorial Design