With this strategic change in positioning, the Fanal brand is redirected towards new territories that will provide a high degree of added value, both to the brand itself and to its materials and technologies. A change in visual identity that entails an entire strategic and commercial plan that aims to give the firm a qualitative leap in the search for a renewed value proposition that guides the new brand towards the world of technology, design and architectural innovation. A firm commitment that aims to transform the brand from the inside, marking a new horizon that looks towards the future.
client: Fanal Cerámica
category: Brand Identity
